Culture

Osiris. Egypt’s sunken treasures

For more than twenty years we’ve been attending to the scientific research and exhibitions of the world’s most famous and successful maritime archeologist Franck Goddio – in cooperation with Oxford University. Over the years we have already attained billions of print run and coverage in influential media. With Goddio’s most recent exhibition at the Museum Rietberg in Zurich we managed to garner many lengthy articles and cover stories in print and online, reports in TV and radio and a lot of attention in social media, resulting in a new attendance record. Thus, as of yet more than three million people had a chance to admire the spectacular exhibits.

Term of exhibition: February – August 2017
Coverage: 402 reports in print, radio, TV, social media, with a circulation of over 22 million, more than 1,8 billion page visits, over 700 million UUpM

Nasca. Peru – Searching for Traces in the Desert

This exhibition leads to the legendary enormous drawings in the sand of the desert in southern Peru. It tells stories of a fascinating, yet perished culture, shaped by rituals, music and arts and coping with life in one of the most extreme climes on planet earth. salaction managed to attract a lot of huge feature articles and cover stories in leading media outlets in Switzerland, Germany and abroad.

Term of exhibition: November 2017–April 2018
Coverage: As of January 2018, 110 reports in print, radio, TV, social media, with a circulation of around 7,5 million, more than 1,4 billion page visits, over 195 million UUpM.

„Life – Advertising on stage“

was the first entertainment show to adapt well-known commercials for the stage. That proved the point that advertising is long since part of our culture, while the unusual confines of a theater provided a new and emotional adventure for the ad men. salaction developed that experiment which turned out to be a huge success for the “Hamburger Kammerspiele”, since the theater garnered contacts and funding for a project that had been planned for years. And advertising agencies gained attention away from their usual environment. A classic win-win…